Essay I Had To Admit That I Was Wrong About You


Emory / Goizueta MBA Essay Topic Analysis 2017-2018

Following up on the release of the Emory University’s Goizueta MBA essay topics for 2017-2018, we wanted to offer some guidance to applicants on how to approach these prompts.

As with last year, this year’s essay section comprises four required responses, with a continued focus on career goals, leadership experiences, a four-option short answer prompt, and a 25-word allotment for a “fun fact.”

Emory Goizueta MBA Essay Analysis 2017-2018

Let’s take a closer look at each of the Emory MBA essay prompts for 2017-2018.

Essay 1

Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 words)
This inquiry is a fairly straightforward career goals essay, with an explicit emphasis on the short-term. Candidates should open the essay with a clear statement of their short-term post-MBA goal, i.e. the position they plan to seek immediately after graduating from Goizueta. Applicants should name a specific job title/functional role, and might even consider naming 1-2 firms that they plan to target. While a long-term goal isn’t explicitly requested, briefly commenting on how this position will support one’s longer-term career vision would provide some context for this choice.

Meanwhile, applicants should take care to include a discussion of how their experiences and strengths are aligned with this short-term goal. We recommend that candidates devote at least 2/3 of the essay to this part of the prompt, as the wording of this essay (taken with last year’s required response about a candidate’s backup plan) suggests that the adcom is interested in admitting students with focused and realistic post-MBA goals. Candidates should therefore ensure that they cover each of the items named in the prompt, explaining how their professional experiences to date have informed their goals and prepared them (to some extent) for this position, as well as how they see their professional strengths (functional skills such as communication or quantitative knowledge) and personal attributes (more global qualities like flexibility or perseverance) supporting them in handling the day-to-day demands of their target role.

This is a fair amount of ground to cover in a 300-word response, and applicants should make covering each aspect of the prompt their first priority. That said, it may also be worth commenting on how a particularly appealing element of the Goizueta MBA program or community would also support one’s work in his or her short-term role. Such comments should be limited to just 1-2 sentences, and should be highly specific (focusing on a specific course or student organization) in order to demonstrate the applicant’s knowledge of the program while making the most of these brief Emory-focused remarks.

Essay 2

The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr. Goizueta’s core values guide us in educating Principled Leaders for Global Enterprise. Provide an example of your leadership – professional or personal – and explain what you learned about yourself through the experience. (300 words)
The primary task of this essay is to recount a personal or professional leadership experience and comment on what one learned in the process. In selecting a topic, however, it will be important to key in to the preamble and its emphasis on the concepts of large-scale global reach and principled leadership that involves both social and shareholder responsibility. We therefore strongly recommend that candidates aim to select an example that aligns with at least one of these two touch points. While few (if any) applicants will have held C-level positions in global firms as Mr. Goizueta did, the adcom seems to be hinting that they’re looking for applicants who can work across countries and markets, manage large-scale projects, effect shifts in a team’s culture or strategy, and keep their own values and fiduciary responsibility in mind as they carry out their role.

Note that the example in this essay can come from the personal or professional realm (though all things being equal, a professional experience will likely be preferable here). Your highest priority should be to identify an example that will allow you to showcase one of the global- or responsibility-oriented abilities mentioned above. And, based on the opening comments about Mr. Goizueta’s effectiveness and vision, the strongest responses to this question will likely recount clear leadership successes.

Once you have identified your example, we recommend a simple STAR structure for this response. Begin by describing the situation, the players, and stakeholders involved before moving into the task: what you needed to accomplish in your leadership role (as well as any challenges or barriers that you anticipated). You should then move into the action, providing a chronological account of how you moved through the project or process. Finally, you should comment on the result — the positive outcome of your leadership efforts and the resolution of the story. In a concluding section, applicants will then want to summarize the lessons they learned in the course of this leadership experience, and might also include a comment on how these lessons have served them since and/or how they position the applicant to add real value to the Emory MBA community.

Essay 3

Complete one of the following statements. (250 words)

I am passionate about…
The best piece of advice I’ve received is…
The best day of my life was…
A personal goal I want to accomplish is…
On the surface, the options for this essay solicit rather disparate information. At a deeper level, though, this prompt calls on applicants to share something that defines them, whether it’s a long-term passion or goal that has informed many of their priorities and decisions, or a single day or piece of feedback that stands out to them for an important reason. This prompt seems designed to help the adcom learn about the applicant — and about what kind of student, classmate, and colleague he or she will be. The most effective responses will be authentic and revealing (without venturing into TMI territory), and will give the reader a sense of why you would be a great addition to the Goizueta community.

As part of the brainstorming process, we recommend that applicants begin by identifying their honest answer to each of these responses. For the items about the best piece of advice and best day of one’s life, we recommend narrowing this down to a single answer. Meanwhile, you might generate 2-3 options for the “passionate about” and “personal goal” options. We then suggest that you step back and consider which option will add the most value to your application. That is, in addition to telling the adcom something about who you are and what you care about, consider which will also allow you to demonstrate some positive impact or contribution you would make to the school community.

Applicants should also note that it would be ideal to comment on this potential impact in concrete terms. For example, an applicant who writes that the best day of his life was the day his child was born might also want to comment about how he balances family with work/school and propose a leadership role in a campus organization supporting MBA students with children. Similarly, an applicant who names completing a marathon as an important personal goal might emphasize how the discipline and perseverance required to accomplish this has supported her in other areas of her life and would translate to her MBA studies. There are no wrong answers to this prompt, though the most effective essays will demonstrate sincerity and thoughtfulness about what matters most to the applicant, with an eye to how this will also benefit the Goizueta program.

Essay 4

Share with the committee and your future classmates a fun or noteworthy fact about you. (25 words)
With its narrow word count, this prompt asks applicants to share a piece of “bonus information” in just a few sentences. We encourage applicants to have some fun with this item and to share something not covered anywhere else in their essays. This could be anything from an impressive personal or professional achievement to a favorite recipe, travel destination or hobby (or anything in between).

In arriving at a fact to share, applicants should consider the overall balance of content across their other essays with the aim of providing a rounded picture of their candidacies; if the previous three responses have focused on the professional realm, a more personal detail may be best here, and vice versa. It would also make sense to consider something that would genuinely interest or excite one’s future classmates. On that note, given that one’s fellow students are identified as an audience for this prompt, it will be important to balance any accomplishment-oriented facts with humility, perhaps commenting on what you learned from the process of achieving something or how you intend to apply transferable skills or knowledge to your time in an MBA program.

Optional Essay

If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). (250 words)
The adcom is primarily interested in hearing about explanations or extenuating circumstances that might have a meaningful impact on their consideration of one’s application. Applicants should therefore take a conservative approach to this response, including only information that you believe warrants the extra item it will require for a reader to review.

Clear Admit Resources
Thanks for reading our analysis of this year’s Goizueta essay topics! As you work on your Emory MBA application, we encourage you to consider all of Clear Admit’s Goizueta offerings:

Posted in: Admissions Tips, Application Tips, Essay Topic Analysis, Essays

Schools: Emory / Goizueta

Related

  • Jeffrey Pfeffer: Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance—and What We Can Do About It

  • Michael Arena: Adaptive Space: How GM and Other Companies are Positively Disrupting Themselves and Transforming into Agile Organizations

  • Eric Ries: The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

  • Eric Ries: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

  • Donald Sull: Simple Rules: How to Thrive in a Complex World

  • Patty McCord: Powerful: Building a Culture of Freedom and Responsibility

  • Nancy Koehn: Forged in Crisis: The Power of Courageous Leadership in Turbulent Times

  • Herbert Kaufman: Red Tape: Its Origins, Uses, and Abuses (A Brookings Classic)

  • Patty McCord: Powerful: Building a Culture of Freedom and Responsibility

  • Susan Cain: Quiet: The Power of Introverts in a World That Can't Stop Talking

  • Eric Barker: Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

  • Sam Walker: The Captain Class: The Hidden Force That Creates the World's Greatest Teams

  • Bob Johansen: The New Leadership Literacies: Thriving in a Future of Extreme Disruption and Distributed Everything

  • Christine Porath: Mastering Civility: A Manifesto for the Workplace

  • Sheryl Sandberg: Option B: Facing Adversity, Building Resilience, and Finding Joy

  • Robert I. Sutton: The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt

  • Kim Scott: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

  • Scott Sonenshein: Stretch: Unlock the Power of Less -and Achieve More Than You Ever Imagined

  • Robert I. Sutton: The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt
  • General Stanley McChrystal: Team of Teams: New Rules of Engagement for a Complex World

  • Robert Cialdini Ph.D.: Pre-Suasion: A Revolutionary Way to Influence and Persuade

  • Jack Covert: The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You

  • Michael Lewis: The Undoing Project: A Friendship That Changed Our Minds

  • Michael D. Watkins: The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded

  • Adam Grant: Originals: How Non-Conformists Move the World

  • Gillian Tett: The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers

  • Laszlo Bock: Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

  • Daniel H. Pink: To Sell Is Human: The Surprising Truth About Moving Others

  • Linda A. Hill: Collective Genius: The Art and Practice of Leading Innovation

  • Pamela Slim: Body of Work: Finding the Thread That Ties Your Story Together

  • Greg McKeown: Essentialism: The Disciplined Pursuit of Less

  • C. Northcote Parkinson: Parkinson's Law

  • Ed Catmull: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

  • Tom and David Kelley: Creative Confidence: Unleashing the Creative Potential Within Us All

  • Richie Frieman: REPLY ALL...And Other Ways to Tank Your Career

  • Robert I. Sutton & Huggy Rao: Scaling Up Excellence: Getting To More Without Settling For Less

  • Scott Berkun: The Year Without Pants: WordPress.com and the Future of Work

  • Adam M. Grant Ph.D.: Give and Take
  • Matthew May: The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything

  • Geoffrey Nunberg: Ascent of the A-Word: Assholism, the First Sixty Years

  • J. Keith Murnighan: Do Nothing!: How to Stop Overmanaging and Become a Great Leader

  • Charles Duhigg: The Power of Habit: Why We Do What We Do in Life and Business

  • Robert I. Sutton: Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst

  • Christopher Meyer: Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere

  • Marc Gillinov M.D.: Heart 411: The Only Guide to Heart Health You'll Ever Need

  • Chip Conley: Peak: How Great Companies Get Their Mojo from Maslow

  • Chip Conley: Emotional Equations: Simple Truths for Creating Happiness + Success

  • Michael Maccoby: Narcissistic Leaders: Who Succeeds and Who Fails

  • Adam Lashinsky: Inside Apple: How America's Most Admired--and Secretive--Company Really Works

  • David Novak: Taking People With You: The Only Way to Make Big Things Happen

  • James Adams: Good Products, Bad Products: Essential Elements to Achieving Superior Quality

  • Robert I. Sutton: Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst

  • Daniel Kahneman: Thinking, Fast and Slow

  • David A Owens: Creative People Must Be Stopped: 6 Ways We Kill Innovation (Without Even Trying)
  • C.K. Prahalad: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

  • Henry Mintzberg: Managing

  • Boris Groysberg: Chasing Stars: The Myth of Talent and the Portability of Performance

  • Howard Gardner: Changing Minds: The Art and Science of Changing Our Own and Other People's Minds

  • Pankaj Ghemawat: Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

  • Thomas K. McCraw: Prophet of Innovation: Joseph Schumpeter and Creative Destruction

  • Walter Isaacson: Steve Jobs

  • Teresa Amabile: The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

  • Peter Cappelli: Talent on Demand: Managing Talent in an Age of Uncertainty

  • Shawn Achor: The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work

  • Peter Sims: Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

  • Guy Kawasaki: Enchantment: The Art of Changing Hearts, Minds, and Actions

  • Matthew E. May: The Shibumi Strategy: A Powerful Way to Create Meaningful Change

  • Andrew Ross Sorkin: Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the FinancialSystem--and Themselves

  • Dave Ulrich & Robert Sutton: Asian Leadership:What Works

  • Thomas Kelley: The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

  • Jim Stroup: Managing Leadership: Toward a New and Usable Understanding of What Leadership Really is-and How to Manage it

  • Paul Ekman: Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage, Third Edition

  • Ben Hamper: Rivethead: Tales from the Assembly Line

  • Jeffrey Pfeffer: Power: Why Some People Have It and Others Don't

  • Robert I. Sutton: The No Asshole Rule -- Paperback published 9/1/10

  • Why Smart People Can Be So Stupid

  • Kathryn Schulz: Being Wrong: Adventures in the Margin of Error

  • editors of Klutz: The Klutz Book of Inventions

  • Dan Ariely: The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

  • Shawn Achor: The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work

  • Vineet Nayar: Employees First, Customers Second: Turning Conventional Management Upside Down

  • Liz Wiseman: Multipliers: How the Best Leaders Make Everyone Smarter

  • Tony Hsieh: Delivering Happiness: A Path to Profits, Passion, and Purpose

  • Christopher Chabris: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

  • Samuel A. Culbert: Get Rid of the Performance Review!: How Companies Can Stop Intimidating, Start Managing--and Focus on What Really Matters

  • Chip Heath: Switch: How to Change Things When Change Is Hard

  • Daniel H. Pink: Drive: The Surprising Truth About What Motivates Us

  • Gretchen Rubin: The Happiness Project

  • Robert Hogan: Personality and the Fate of Organizations

  • Rakesh Khurana: Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

  • David Dunning: Self-Insight: Roadblocks and Detours on the Path to Knowing Thyself (Essays in Social Psychology)

  • Tim Brown: Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

  • Gillian Tett: Fool's Gold: How the Bold Dream of a Small Tribe at J.P. Morgan Was Corrupted by Wall Street Greed and Unleashed a Catastrophe

  • Morten T. Hansen: Collaboration: How Leaders Avoid the Traps, Create Unity, and Reap Big Results

  • Alan M. Webber: Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self

  • Norman Maclean: Young Men and Fire

  • Jonathan Littman: I Hate People!

  • Matthew E. May: In Pursuit of Elegance: Why the Best Ideas Have Something Missing

  • Pamela Slim: Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

  • Dacher Keltner: Born to Be Good: The Science of a Meaningful Life

  • Tina Seelig: What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World

  • Barry Schwartz: The Paradox of Choice: Why More Is Less

  • Alice H. Eagly: Through the Labyrinth: The Truth About How Women Become Leaders (Center for Public Leadership)

  • Laurence J. Peter: The Peter Principle: Why Things Always Go Wrong

  • Donovan Campbell: Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood

  • Paul Ekman: Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage, Third Edition

  • James Dyson: Against the Odds: An Autobiography (Business icons)

  • Richard A. Moran: Nuts, Bolts, and Jolts: Fundamental Business and Life Lessons You Must Know

  • Jack Covert: The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You

  • Lucian Bebchuk: Pay without Performance: The Unfulfilled Promise of Executive Compensation

  • John Feinstein: Season on the Brink

  • Thomas M. Tripp: Getting Even: The Truth About Workplace Revenge--And How to Stop It

  • Randy Komisar: The Monk and the Riddle: The Art of Creating a Life While Making a Living

  • J. Richard Hackman: Leading Teams: Setting the Stage for Great Performances

  • Scott A. Snook: Friendly Fire: The Accidental Shootdown of U.S. Black Hawks over Northern Iraq

  • James G. March: The Pursuit of Organizational Intelligence: Decisions and Learning in Organizations (Blackwell Business)

  • James March: Decisions and Organizations

  • Frank Hauser: Notes on Directing: 130 Lessons in Leadership from the Director's Chair

  • Thomas Kelley: The Art of Innovation: Success Through Innovation the IDEO Way

  • The Psychology of Gratitude (Series in Affective Science)
  • Robert Emmons: Thanks!: How Practicing Gratitude Can Make You Happier

  • Gary Hamel: Competing for the Future

  • Hayagreeva Rao: Market Rebels: How Activists Make or Break Radical Innovations

  • Alice Schroeder: The Snowball: Warren Buffett and the Business of Life

  • Bill Breen: The Future of Management

  • Gary Hamel: Competing for the Future

  • Samuel Culbert: Beyond Bullsh*t: Straight-Talk at Work

  • Donald T. Phillips: Lincoln on Leadership: Executive Strategies for Tough Times

  • Jerome Groopman: How Doctors Think

  • Robert C. Townsend: Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits (J-B Warren Bennis Series)

  • Michael Maccoby: Narcissistic Leaders: Who Succeeds and Who Fails

  • Guy Kawasaki: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

  • Warren Bennis: Learning to Lead: A Workbook on Becoming a Leader

  • Bernard M. Bass: Bass & Stogdill's Handbook of Leadership

  • Michael Maccoby: The Leaders We Need: And What Makes Us Follow

  • Michael A. Hiltzik: Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age

  • Noah J. Goldstein: Yes!: 50 Scientifically Proven Ways to Be Persuasive

  • Louis V. Gerstner: Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change

  • Peter Bearman: Doormen (Fieldwork Encounters and Discoveries)

  • David A. Price: The Pixar Touch: The Making of a Company

  • P. M. Forni: The Civility Solution: What to Do When People Are Rude

  • James Surowiecki: The Wisdom of Crowds

  • Kimberly D. Elsbach: Organizational Perception Management

  • Charles L. Bosk: Forgive and Remember: Managing Medical Failure, 2nd Edition

  • Thomas McNamee: Alice Waters and Chez Panisse

  • Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • Martin Kihn: House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time

  • Categories: 1

    0 Replies to “Essay I Had To Admit That I Was Wrong About You”

    Leave a comment

    L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *